Project.001
DisciplineUX / Development / Creative Direction / Graphic Design
RoleDevelopment
Year2026
DDrovr — open in the Work Index
DDrovr gives DDEV a native macOS interface for managing local development environments.
Jon Toney Designs things. Builds things. Makes them work.
A multidisciplinary creative with 25+ years across brands, interfaces and digital products — directing the idea, designing the system, and building the thing that ships.
Selected work.
Active Logic — open in the Work Index
Rebrand and site for a software consultancy that wanted to sound like engineers and look like a studio.
- Discipline
- Brand / Motion / Web / Dev
- Role
- Creative Director
- Year
- 2023
Project.012 — Grid / Spec
Bison Digital — open in the Work Index
DisciplineBrand / Motion / Web / Dev
RoleFounder and Creative Director
Year2025
Four projects where brand, interface and build had to hold together under real use.
UX / UI
Turning the simplest federal return into a guided conversation — one plain-language question at a time.
UX / UI
Member-first account flows for a Kansas City credit union.
Development
A visual page-builder based on ContentBox.js for ExpressionEngine CMS
UX Research + Design
A request for a UI overhaul opened up opportunities to simplify user workflows for this rent-to-own management software company.
Kitch — open in the Work Index
A brand launch for a kitchen-first food concept — from the mark to the menu to the site.
DisciplineBrand / Packaging / Graphic / UX / Web / Motion RoleCreative Direction Year2020Index.
-
- Project
- № 001
- Discipline
- Role
- UX Designer / Developer
- Year
- 2026
DDrovr gives DDEV a native macOS interface for managing local development environments.
Visit project (opens in a new tab)
DDrovr gives DDEV a native macOS interface for managing local development environments. 
DDrovr Site 
-
- Project
- № 002
- Discipline
- Brand / Web / Motion / Graphic
- Role
- Art Director
- Year
- 2019
Kansas City's barbecue institution, carried from print and packaging onto the web — without losing the smoke.
-
- Project
- № 003
- Discipline
- Brand / Web / Development / Motion / Graphic
- Role
- Creative Director
- Year
- 2024
An identity and site for a studio that builds software — with a motion system that behaves like the code behind it.
Visit project (opens in a new tab)
Clearfix Labs motion teaser 
Primary Logo 
Logo and Mark 
Badge 
Homepage Hero Section 
Website Navigation 
Homepage featured Work -
- Project
- № 004
- Discipline
- UX/UI
- Role
- Sr. Interaction Designer
- Year
- 2014
Turning the simplest federal return into a guided conversation — one plain-language question at a time.
-
- Project
- № 005
- Discipline
- UX/UI
- Role
- UX Lead
- Year
- 2018
Member-first account flows for a Kansas City credit union.
-
- Project
- № 006
- Discipline
- Development
- Role
- Designer / Developer
- Year
- 2025
A visual page-builder based on ContentBox.js for ExpressionEngine CMS
-
- Project
- № 007
- Discipline
- UX/UI
- Role
- UX Lead
- Year
- 2023
A request for a UI overhaul opened up opportunities to simplify user workflows for this rent-to-own management software company.
RTO - Dashboard 
-
- Project
- № 008
- Discipline
- Brand / UX/UI / Web / Motion / Graphic
- Role
- Creative Director
- Year
- 2020
A brand launch for a kitchen-first food concept — from the mark to the menu to the site.
-
- Project
- № 010
- Discipline
- Brand / Web / Development / Motion
- Role
- Creative Director
- Year
- 2023
Rebrand and site for a software consultancy that wanted to sound like engineers and look like a studio.
Active Logic Updated Brand Colors
Active Logic Badge
Active Logic Social Post 
Active Logic Redesigned Homepage
-
- Project
- № 011
- Discipline
- UX/UI
- Role
- UX Lead
- Year
- 2023
-
- Project
- № 012
- Discipline
- UX/UI
- Role
- UX Designer
- Year
- 2022
-
- Project
- № 012
- Discipline
- Role
- Creative Director
- Year
- 2025
-
- Project
- № 013
- Discipline
- UX/UI
- Role
- UX Designer
- Year
- 2021
-
- Project
- № 014
- Discipline
- Brand / Web
- Role
- Art Director
- Year
- 2019
-
- Project
- № 015
- Discipline
- Brand / UX/UI / Web / Graphic
- Role
- Art Director
- Year
- 2019
-
- Project
- № 017
- Discipline
- UX/UI
- Role
- UX Designer
- Year
- 2018
-
- Project
- № 018
- Discipline
- Brand / Web / Graphic
- Role
- Art Director
- Year
- 2017
-
- Project
- № 019
- Discipline
- Brand / Web
- Role
- Designer
- Year
- 2017
-
- Project
- № 020
- Discipline
- Motion
- Role
- Motion Designer
- Year
- 2016
-
- Project
- № 023
- Discipline
- Graphic
- Role
- Art Director
- Year
- 2017
-
- Project
- № 025
- Discipline
- UX/UI
- Role
- UX Designer
- Year
- 2015
-
- Project
- № 025
- Discipline
- Role
- Year
- 2011-2013
-
- Project
- № 028
- Discipline
- Graphic
- Role
- Designer
- Year
- 2014
-
- Project
- № 037
- Discipline
- Graphic
- Role
- Designer
- Year
- Ongoing
-
- Project
- № 038
- Discipline
- Graphic
- Role
- Designer
- Year
- 2008
25+ years making things people actually want to use.
Jon has led design for enterprise software, startups and agencies he helped build — setting creative and UX direction, growing lean teams, and closing the gap between strategy and shipped product.
He designs the system, then builds it himself — in HTML, CSS, JavaScript and modern CMSs, with AI woven into the workflow. Helped launch AgencyOf and Clearfix Labs, and now ships his own tools as the founder of Bison Digital.
The overlap
Creative Direction + Brand + UX/UI + Web + Front-end + Motion + Product = knowing how the pieces connect.
- Est.
- 1998
- Agencies launched
- AgencyOf / Clearfix Labs
- Design
- Figma / Affinity / Adobe CC
- Build
- HTML / CSS / JS / Astro / Craft / EE
- AI
- Claude Code / Codex / Gemini
- Kung fu
- Five-point palm, on request
The long version.
-
2025—Now
Katie’s Way
Sr. Web Designer & DeveloperUX/UI · Build · CMS · SEO/AEO -
2023—2025
Active Logic + Clearfix Labs
Creative DirectorLaunched Clearfix Labs -
2022—2023
Vesta Equity
Creative DirectorReal-estate equity platform -
2021—2022
AgencyOf
Creative Director2 → 9 staff · $2M+ year one -
2018—2022
Independent
Senior CreativeJack Stack · CommunityAmerica · Zales -
2018—2020
Epiq Global
Sr. Product Designer, ContractLegal solutions · Power BI -
2018
USDA via SAIC
Sr. UX ArchitectEnterprise CRM platform -
2017—2018
Pinsight Media (Sprint)
Sr. Human Factors EngineerMobile data startup -
2015—2016
Rx Savings Solutions
Sr. UX DesignerProduct + brand direction -
2013—2014
H&R Block
Sr. Interaction & Visual DesignerOnline + mobile tax -
2008—2013
Intouch Solutions
Associate Creative DirectorPharma brands · IA + UX
Selected clients along the way
H&R Block, Sprint, USDA, Epiq, Zales, Birla Carbon, CommunityAmerica, Jack Stack Barbecue, Rx Savings Solutions, DUI.org, Kansas State University, Vivitrol, Kitch.
Download full résuméPDF ↓Things I'm building.
Not a retrospective. Independent tools, designed and shipped under Bison Digital — mostly for the people who build the web.
Lab / 01
Product / Active
PageCraft
Visual page building for ExpressionEngine.
- Platform
- EE → Craft / Statamic
- Stack
- ContentBox.js / PHP
- Status
- Shipping
Lab / 02
Product / Active
DDrovr
A native macOS interface for DDEV.
- Platform
- macOS
- For
- Local dev environments
- Status
- Active
Lab / 03
Product / In development
Mason
A modern structured content editor for ExpressionEngine.
- Platform
- ExpressionEngine
- For
- Structured content
- Status
- In development
Strategy when it matters. Design when it helps. Code when it gets us there faster.
No process diagram. The job decides which tool comes out — and because it's the same person holding all of them, nothing gets lost in the handoff.
- 01 Concept
- 02 Brand
- 03 Interface
- 04 Prototype
- 05 Production
Process / How I work(05) StagesOne person, no handoffs
How I work
Five stages, run by the same person start to finish. Stages flex to the job — some projects start at Interface, some never leave Concept.
01
Concept
Find the actual problem. Stakeholder talks, audits, competitive read, and a clear brief everyone signs off on.
OutputBrief / Direction
02
Brand
Give the idea a voice and a look. Identity, type, color, and the rules that keep it consistent.
OutputIdentity / Guidelines
03
Interface
Turn the brand into screens. Flows, wireframes, and a component system built to scale.
OutputUX / UI System
04
Prototype
Make it real enough to break. Clickable builds and motion tests, put in front of people early.
OutputWorking Prototype
05
Production
Ship it. Front-end build, CMS integration, launch, then tuning based on what real use shows.
OutputLive Product